Isabel Marant is a French designer that started her own fashion label in 1994. She studied in the Studio Bercot in Paris, and shortly after Marant started her own jewelry line which eventually expanded to jersey and knitwear. Today, Isabel Marant has 10 stores worldwide, and is a staple in most of the well-known department stores.
Marant has also become more and more relevant worldwide since her recent H & M collaboration.
The chosen faces for the Isabel Marant pour H M included Daria Werbowy, Milla Jovovich, Alek Wek campaign
Isabel Marant gained a lot of world-wide followers after her H&M collaboration. According to fashionista.com, the huge buzz the collection had throughout the previous months to its release sparked a huge interest in the designer:
"the searches for 'Isabel Marant' on Google spiked nearly 300%"
"My brand has grown slowly and organically. I took the decision to build it step by step, in order to maintain full freedom and honesty in my work."
The Isabel Marant pour H&M collection sold out in less than a day, leaving many fashionistas devastated after their online store crashed due to traffic overload.
What do you think of the completely successful and booming collection?
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